Walker Sands

Walker Sands is a generalist B2B agency with a dedicated cybersecurity industry page that mirrors how large security vendors buy marketing: earned media and executive visibility, always-on content, and performance channels. Capability pages break out PR, content, creative, and digital marketing, including GEO alongside SEO.

If you need one team to coordinate narrative, campaigns, and measurement, the integrated pitch is the differentiator—compare that against boutiques that only do PR or only run paid search.

Diligence should focus on account team depth in your subcategory (cloud workload vs. identity vs. GRC), how technical review is handled with your SMEs, and what “full-funnel” means in reporting cadence and pipeline attribution for your CRM.